What To Consider In A Target Weekly
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by: Admin
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Putting together a target weekly circular that reaches your intended audience is far more than just printing up your best sales on a given page dimension. If your company has decided to run a target weekly, this circular is one of the most important pieces of advertising you can undertake. Many bargain hunters and frequent shoppers who may or may not be your typical customers will be combing the circulars of both your company and your competition, looking for the most bang for their buck. You need to think of your target weekly ad as both sales announcement and introduction to your company, in order to get enough customers to make the initial ad expenditure worthwhile.
What do you want your company to project? Is your business a discount shop, or a high end boutique? Flashy colors and large fonts tend to distinguish the ads of discount shops, while elegant graphics and unique, fancy fonts might be better suited to your ad if you wish to project an air of exclusivity about your business. If you already know your customer base, you should already have some idea of their preferred taste in styles, shapes, and colors in general. Your target weekly ad should reflect the aesthetic sensibilities that have already proven to work with your intended demographic.
Be sure to feature not only low sale prices on popular items with your target weekly, but also be sure to promote the new and unique items that help your business stand out from the crowd. While a customer might find a lower price on one item someplace else, they might be inclined to keep their business in your store if you also carry a number of other things that your competitors have ignored. Remember, a successful business knows what its customers want, and gives it to them. Your target weekly ad should simply be a reflection of this old maxim.
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