Increase The Sign Ups To Your Opt In Email List
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by: Stuart Berg
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When building an business on the internet, your opt in email list should be the principle focus of your attention as this is where the value will lie in the business. A growing and responsive email list, even if it is not very big, can yield high profits from these repeat customers rather than you spending lots of time searching for the next customer.
For internet marketing, nothing stays the same and you must always be trying to improve what you offer in order to optimize your efforts. The sign up box will be placed on a landing page which will be the first contact with your website. What you need to do is note the amount of visits and the subsequent amount of people who then leave their email contact details with you. Knowing that information, it is good practice to then use another landing page, perhaps designed differently and see what the resultant figures are. If the results improve then that is a signal to keep the new landing page but make sure you then test again.
In conjunction with this strategy, it is also worthwhile to test different offers that you make. This is the free gift that you offer in return for someone signing up to your email list. They opt in and immediately receive the gift via download. If you offer a report, then a change to say offering an audio could effect an increase in sign up rates. Just remember, the gift must be of quality and value, something that you would actually charge money for. It will be a person's first impression of your products and if it is not good value and of help to them, then they are unlikely to seek to give you any custom by purchasing a product or service from you.
It is important to remember that you should never prejudge or assume your prospects. Whilst you may be of the opinion that the landing page and gift are great, by not undertaking adequate research to find the niche's wants and how they consume information, your time could well have been wasted. Alternatively, you may think that something has no real value to you but prospects in the niche that you are marketing to may well jump at it. You will only really know when you test and test again.
Following on, you have to understand that you are not your own customer. This is true if you yourself have no actual experience of the niche that you are marketing to yet have identified a gap in the market for such information and you are in a position to provide the exact wants for the niche. You may not value the offer at all, it maybe no use to you but to others it may well be exactly what they have been searching for. In addition, when designing the landing page with fonts and graphics and the general feel of it you may become very preoccupied yet for your prospects, such considerations may not be that important. It is very important, for want of a better expression, to get out of your own way and ditch the preconceived ideas and give the prospects what they want, not what you think you would like to offer them.
As you can see, how to increase sign ups to your opt in email list requires you to keep working on your offer to ensure you are getting the best return in addition to keeping your own preferences at bay and giving the niche market what it wants.
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