How Circut City Makes A Difference?
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by: ishop
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Circut City Stores were started as American dealers and retailers of Electronic equipment, personal computers and entertainment software. Circut City stores are considered second largest store chain after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. The total stores in Canada are about 765.
The company offers a number of products but the two major achievements of the company are mentioned here. One major achievement of the company is the development and launch of DIVX in 1997 as a competitor to DVD. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. Therefore, Circut City has built a good reputation in the world market.
The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. The company has always shown high community involvement. It has always contributed actively in the charitable causes and the company has also organized various events like softball games, bake sales and car washes .
The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. Another partner of Circut City is Habitat for Humanity and they contributed in the construction of various houses and made charitable contribution to the Richmond. Circut City has also participated actively in American Red Cross Disaster Relief.
Therefore, company has always shown corporate social responsibility.
Circut City has always taken initiatives to show its creative and innovative ideas. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Circut City has also introduced Multi Channel integration strategy. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Circut City also brought about many improvements in its supply chain management. These improvements helped the company to react to consumer demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.
Hence, Circut City has attained its desirable goals only through innovative and effective strategies.
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